IT'S ALL ABOUT THE STORY. YOUR STORY.
I've translated things technologists say and do into information non-technologists can understand and use for more than 40 years. I help technology builders, buyers, and users tell more engaging, persuasive, and inviting stories, in print, online, and on the air.
WHAT MAKES A STORY GREAT?
Whatever the message or medium, a great story must do more than simply parrot your favorite talking points. To be truly effective, every story you tell must do four things.
It must engage your audience quickly and compellingly.
It must inform your audience of something that makes them sit up, lean in, and pay attention.
It must persuade them that there's more good stuff where that came from.
It must invite them to continue the conversation via a call to at least one specific action.
A great story must also support and reinforce your larger messages. Everything and everyone must sing the same hymn from the same page of the same hymnal at the same time in the same key.
Any story that fails to do any of these things risks failing to maximize its value to your mission and goals.
I can help. Let's discuss.
Michael is knowledgeable, helpful and delivers on time. He's easy to work with, communicates clearly and better yet, he does it all with a cheerful, friendly attitude.
Director, Event Experience & Content
Michael is one of the best and most instinctive content producers I've ever seen. He has a knack for creating content people want to engage with. If the new currency of marketing is content creation, Michael Dortch is printing money. He can flat out create great content.
VP and Head of Marketing
Michael is a tremendously astute and charismatic individual who can synthesize and translate the power of technology into the value it brings to a business. In the 15+ years I've known him, he's almost invariably been the smartest and kindest person in the room.
Sr. Product Manager - Azure AVS, Azure Stack and Hyper-V
SOME THINGS I'VE DONE
Contact me for more -- I've got lots...