Communication Tower

MICHAEL DORTCH

@DORTCHONIT

An Independent Voice for Technology-Dependent People and Companies

I am a growth-focused content marketing leader with 10+ years' accomplishment enabling organizations to maximize revenues, increase ROI, and improve customer perception and satisfaction. My specialities include marketing and content strategies and content development and execution.


"There's nothing more powerful in the world than a good story."
— Tyrion Lannister, "Game of Thrones

 

IT'S ALL ABOUT THE STORY. YOUR STORY.

I've translated things technologists say and do into information non-technologists can understand and use for more than 40 years. I help technology builders, buyers, and users tell more engaging, persuasive, and inviting stories, in print, online, and on the air.

Typewriter Keys
 
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WHAT MAKES A STORY GREAT?

Whatever the message or medium, a great story must do more than simply parrot your favorite talking points. To be truly effective, every story you tell must do four things.

  • It must engage your audience quickly and compellingly.

  • It must inform your audience of something that makes them sit up, lean in, and pay attention.

  • It must persuade them that there's more good stuff where that came from.

  • It must invite them to continue the conversation via a call to at least one specific action.

A great story must also support and reinforce your larger messages. Everything and everyone must sing the same hymn from the same page of the same hymnal at the same time in the same key. 

Any story that fails to do any of these things risks failing to maximize its value to your mission and goals.

I can help. Let's discuss. 

 

Michael's wealth of industry experience, writing talent, and commitment to quality content brought our company blog to new levels of greatness. His work was always on time and on point.

Ashtyn Creel

Social Media & Blog Manager 

Ivanti

Michael is one of the best and most instinctive content producers I've ever seen. He has a knack for creating content people want to engage with. If the new currency of marketing is content creation, Michael Dortch is printing money. He can flat out create great content.

McKay Allen

VP and Head of Marketing

Kenect

Michael is knowledgeable, helpful and delivers on time. He's easy to work with, communicates clearly and better yet, he does it all with a cheerful, friendly attitude.

Jenae Garrett

Director, Event Experience & Content

ServiceNow

 

SOME THINGS I'VE DONE

Contact me for more -- I've got lots...

 

BLOG POST: RACE, THE POLICE, AND VIOLENCE: SOME ALTERNATIVE THOUGHTS

June 2020

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BLOG POST: HELPING FIGHT THE PANDEMIC LOCALLY, AROUND THE WORLD

April 2020

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BLOG POST: INCLUSIVE TRAINING: WHERE ARTIFICIAL AND ORGANIC INTELLIGENCE MEET

April 2020

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VIDEO: DIGITAL INCLUSION: ACCESS IS ONLY THE BEGINNING
(CREATED FOR HUAWEI USA)

November 2019

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WEBINAR: 5G SECURITY IS A SHARED RESPONSIBILITY

(HOSTED BY HUAWEI AND RCR WIRELESS)

April 2020

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E-BOOK: CONNECTIVITY MANAGEMENT CONSIDERATIONS FOR SMART ENTERPRISES

(CREATED FOR ARM INC.)

May 2019

Illustration from Arm Connectivity Manag

E-BOOK: CLOSING THE SMB SECURITY GAP
(CREATED FOR BAE SYSTEMS)

October 2018

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HOW CAN I HELP YOU?

Contact me today to schedule a complimentary initial discussion of your needs and how I can help.

46 Crawford Ct, Santa Rosa, CA 95401-4305 USA

415-310-6480

 

©2020 by Michael Dortch / @DortchOnIT. Proudly created with Wix.com