MICHAEL DORTCH
@DORTCHONIT
An Independent Voice for Technology-Dependent People and Companies
I am a growth-focused content marketing leader with 10+ years' accomplishment enabling organizations to maximize revenues, increase ROI, and improve customer perception and satisfaction. My specialities include marketing and content strategies and content development and execution.
"There's nothing more powerful in the world than a good story."
— Tyrion Lannister, "Game of Thrones"
Tell Better Stories. Do Business Better.
IT'S ALL ABOUT THE STORY. YOUR STORY.
I've translated things technologists say and do into information non-technologists can understand and use for more than 40 years. I help technology builders, buyers, and users tell more engaging, persuasive, and inviting stories, in print, online, and on the air.
WHAT MAKES A STORY GREAT?
Whatever the message or medium, a great story must do more than simply parrot your favorite talking points. To be truly effective, every story you tell must do four things.
It must engage your audience quickly and compellingly.
It must inform your audience of something that makes them sit up, lean in, and pay attention.
It must persuade them that there's more good stuff where that came from.
It must invite them to continue the conversation via a call to at least one specific action.
A great story must also support and reinforce your larger messages. Everything and everyone must sing the same hymn from the same page of the same hymnal at the same time in the same key.
Any story that fails to do any of these things risks failing to maximize its value to your mission and goals.
I can help. Let's discuss.
WHAT OTHERS HAVE SAID
More (if you can stand it) at https://www.linkedin.com/in/michaeldortch/
Michael is knowledgeable, helpful and delivers on time. He's easy to work with, communicates clearly and better yet, he does it all with a cheerful, friendly attitude.
Jenae Garrett
Director, Event Experience & Content
ServiceNow
Michael is one of the best and most instinctive content producers I've ever seen. He has a knack for creating content people want to engage with. If the new currency of marketing is content creation, Michael Dortch is printing money. He can flat out create great content.
McKay Allen
VP and Head of Marketing
Kenect
Michael is a tremendously astute and charismatic individual who can synthesize and translate the power of technology into the value it brings to a business. In the 15+ years I've known him, he's almost invariably been the smartest and kindest person in the room.
Philippe Winthrop
Sr. Product Manager - Azure AVS, Azure Stack and Hyper-V
Rackspace
SOME THINGS I'VE DONE
Contact me for more -- I've got lots...
ALIGN WITH THE MODERN BUYER'S JOURNEY
December 2021
A guide for advertisers and marketers created and sponsored by my client, Effectv (a Comcast Advertising company) based on a model and concepts I originated (free; registration required).
BELONGING: WHY DIVERSITY, EQUITY AND INCLUSION MATTER
August 2021
A blog post published by Comcast Advertising's FreeWheel Council for Premium Video.
CUSTOMER EXPERIENCE, USER EXPERIENCE, AND STORYTELLING
January 2021
A Medium.com post about the role and value of storytelling in customer and user experiences.
CAN WE PLEASE STOP MANAGING PEOPLE?
December 2020
A Medium.com post about why "managing" people is wrong, and what to manage instead.
HELPING FIGHT THE PANDEMIC LOCALLY, AROUND THE WORLD
April 2020
A blog post written while I worked at Huawei USA.
INCLUSIVE TRAINING: WHERE ARTIFICIAL AND ORGANIC INTELLIGENCE MEET
April 2020
A blog post written while I worked at Huawei USA.
DIGITAL INCLUSION: ACCESS IS ONLY THE BEGINNING
November 2019
A video I scripted and hosted while working at Huawei USA.
HOW CAN I HELP YOU?
Contact me today to schedule a complimentary initial discussion of your needs and how I can help.
46 Crawford Ct, Santa Rosa, CA 95401-4305 USA
415-310-6480