SELECT PROFESSIONAL EXPERIENCES
A growth-focused content marketing leader with 15+ years of accomplishment enabling organizations to maximize revenues, increase ROI, and improve customer perceptions and satisfaction.
For a copy of my complete résumé, please click here.
FOUNDER, PRINCIPAL ANALYST, AND MANAGING EDITOR, DORTCHONIT.COM
January 2009 -present
Developed company vision, value proposition, and all marketing and promotional media. Consults with clients on strategic content strategy, development, and management, marketing, outreach, and influencer and media relations. Grew a client online community to more than 850K members, exceeding industry standards for registrations, retention, and revenues by 25%.
SENIOR CONTENT STRATEGIST, TRUSTERO
January 2022 - present
Creates, edits and/or writes 90% of company’s market-facing content, from website pages and marketing emails to blog posts and thought leadership articles. Developed strategy for publishing and promoting content via syndication and social media on minimal budget. Helped develop and refine corporate “voice.” Works closely with developers and product managers to craft and deliver engaging, informative and persuasive content to multiple audiences.
SENIOR CONTENT STRATEGIST, HUAWEI TECHNOLOGIES USA, INC.
July 2019 - May 2020
As a member of company’s Public Affairs and Communications Division, developed and executed key processes and tools to improve collaboration and efficiency of content development, domestically and internationally. Served as thought leader and principal writer and editor, authoring executive-bylined articles and presentations, op-ed pieces, webinar presentations and outreach materials, video scripts, advertisement copy, social media posts, and campaign content and outreach materials. Efforts resulted in increased efficiency in content prioritization and development and greater positive media coverage.
SENIOR CONTENT DEVELOPMENT MANAGER, IVANTI
October 2016 - January 2018
Drove convergence and harmonization of marketing efforts during a crucial period encompassing the acquisition of other companies, including the evolution, consolidation, and final definition of consistent messaging. Served as thought leader and principal writer, authoring white papers, web page content, blogs, social media posts, campaign emails, A/B test content, and event collateral. Efforts resulted in a 100% increase in blog readership, which created more leads and prospects than any of the companies achieved previously.
SENIOR PRODUCT MARKETING MANAGER, LANDESK
July 2015 - October 2016
Authored and published all IT security messaging, sales collateral, and competitive positioning guidelines for all five of the company’s security offerings. Planned, designed, developed, and delivered product presentations in webinars, company reports, user conferences, and industry conferences. Launched new and updated existing products. Increased security solutions sales by 5-10% quarter over quarter by authoring effective and compelling marketing collateral and content, including webinars that often drew in hundreds of live attendees and on-demand views.
DIRECTOR OF MARKETING, INTRÉIS
September 2014 - March 2015
Worked directly with the company CEO, COO and Marketing Coordinator to successfully improve the company’s public persona and value proposition as a go-to enterprise service and process excellence provider. Formalized the critical partnership with ServiceNow and expanded relationships with key customers and influential industry experts. Developed visionary collateral and market positioning papers covering cloud governance, risk, and compliance practices that resulted in the successful transition from business partner to integral entity within ServiceNow, culminating in the sale of Intréis to ServiceNow
SENIOR PRODUCT MARKETING MANAGER, SERVICENOW
February 2012 - August 2014
Held responsibility for all facets of instructional design, content development, and publishing of data sheets, web copy, workshop curricula, and sales courseware. Expanded internal and external communication through creation and delivery of webinars, social media interactions, and the company’s first live Twitter chats. Launched new and updated existing products. Contributed critical marketing and product content which was published and released in print, digital, and live formats and resulted in increased adoption, analyst coverage, and revenue.